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VITAMINWATER UNCAPPED LIVE

SUMMARY

Little Giant was tapped by vitaminwater to execute and curate the local activation of a national initiative Uncapped Live! A pop up venue to showcase notable Philadelphia talent and highlight emerging local talent.

Little Giant worked closely with the client to develop Philadelphia’s custom concept of the national strategy. A pop up venue offering 17 consecutive days and nights of live concerts, workshops, clothing sample sales and more.

SCOPE

Event Planning
Consultation

Renowned Philadelphia music studio, Sigma Sound was chosen as the non- traditional venue to further enhance the “in the culture” experience.

Little Giant curated 17 days of programming which included working and negotiating with artist management, publicists, local brands/promoters and confirming the calendar including: Just Blaze, Nikki Jean, Sun Airway, Jedi Mind Tricks, 215hiphop.com, Babylon Cartel, SSL, Philadelphia Film Society and dozens more.