Little Giant was tapped by vitaminwater to execute and curate the local activation of a national initiative Uncapped Live! A pop up venue to showcase notable Philadelphia talent and highlight emerging local talent.
Little Giant worked closely with the client to develop Philadelphia’s custom concept of the national strategy. A pop up venue offering 17 consecutive days and nights of live concerts, workshops, clothing sample sales and more.
Renowned Philadelphia music studio, Sigma Sound was chosen as the non- traditional venue to further enhance the “in the culture” experience.
Little Giant curated 17 days of programming which included working and negotiating with artist management, publicists, local brands/promoters and confirming the calendar including: Just Blaze, Nikki Jean, Sun Airway, Jedi Mind Tricks, 215hiphop.com, Babylon Cartel, SSL, Philadelphia Film Society and dozens more.