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KEYSPOT

LGC was tasked to bring attention to the digital divide in Philadelphia and promote Keyspot, a series of no-cost Internet centers provided by the city. LGC created a custom ad campaign as a call-to-attention using relevant statistics and several notable Philadelphians, including Mayor Nutter. Ads were plastered throughout the city via high-traffic SEPTA train stops, at various high-traffic stations, and buses. LGC produced a well-attended event at Philly Tech Week: an informal meet-and-greet with various guest speakers, several panel discussions on the divide lead by many significant participants, and an extraordinary gospel concert where 800+ attendees learned more about the problem while taking in several world-famous gospel acts.