City guide booklet that highlighted the best of Philadelphia through the eyes of local artists. The Greater Philadelphia Tourism & Marketing Corporation (GPTMC) developed the 360 Coalition to highlight the creative people and culture of Philadelphia to target and nurture African American tourism. Little Giant was called in to develop a 2009 keepsake book showcasing established and emerging Philly artists, musicians, entrepreneurs and the Philly spots they frequent and love and then in 2010, the website counterpart.
Little Giant’s design team developed the brand’s logo and style guide, which became incorporated into the Philly 360 website. The website housed the 2010 creative ambassador profiles along with full video stories, all produced by Little Giant Creative.